The Guinness Book: Record breaking for businesses and brands
Businesses and brands can achieve recognition through Guinness World Records by breaking records related to their products, marketing campaigns or even employee participation. This can be a great way to generate positive publicity and brand awareness.
Here are some examples of record-breaking achievements by businesses and brands:
Schreiber Foods Inc. (USA) cooked a super-sized mac ‘n’ cheese weighing in at a whopping 2,151 kg (4,742 lb 2.29 oz) in 2022.
Fashion Company Diesel (Italy) created a sculpture that is 49.186 m (161 ft 4.457 in) long, 37.973 m (124 ft 7 in) wide and 13.401 m (43 ft 11.598 in) tall in 2022.
Apple holds the record for the largest number of iPhones used in a single photo.
The largest display of oil lamps record has been broken once again by the Department of Tourism, Government of Uttar Pradesh, District Administration, Ayodhya and Dr. Rammanohar Lohia Avadh University (India) on 23 October 2022. A staggering 1,576,955 oil lamps were displayed on the eve of Diwali, a religious festival of lights, which is celebrated by Hindus, Sikhs and Jains all around the world.
Guinness World Records offers a “Company and Product Records” section on their website that details the types of records that businesses can strive to achieve. They also have a team that can help companies develop bespoke marketing campaigns around breaking a world record.
